The short answer: it is time for a website redesign when your site no longer reflects the business you run today, when it is awkward to use on a phone, or when you cannot update it without help. A redesign rebuilds the structure, content and design together, while carrying over what already works: your domain, your best content and the pages people find you through. With us, a redesigned site is priced like a new one, for a fixed £700 incl. VAT that depends on the size of the site: up to 5 pages, up to 12 pages or an online shop.
Signs your website is due for a redesign
Few owners wake up and decide to redesign for the sake of it. It usually starts with something practical. These are the most common triggers:
- The phone layout is hard to use. Text needs zooming, buttons sit too close together, or the menu covers the page.
- Your services have changed. You added a treatment, dropped a product line or moved into a new area, and the site still describes the old business.
- Updating it is a chore. Changing opening hours or a price means emailing someone and waiting, or logging into a system nobody remembers how to use.
- Visitors arrive but do not get in touch. Contact details are buried, forms are long, or there is no quick way to call or message.
- Your brand has moved on. A new logo, new premises or a new name that the website does not show yet.
- It feels slow. Large images and outdated code make pages load slowly on mobile data.
One of these alone may only need a fix. Two or three together usually mean a redesign will save time compared with patching.
Redesign or refresh?
A refresh changes the surface: new photos, updated text, adjusted colours. It suits a site whose structure still works. A full redesign revisits the structure too: which pages exist, how they link, what the visitor sees first and how they contact you. If the problem is how the site looks, a refresh may be enough. If the problem is what the site does, it needs a redesign.
What a website redesign involves
1. Review what you have
Before anything is removed, list every page on the current site and note which ones matter: the pages people land on from search, the pages that generate calls or enquiries, and content you would rewrite rather than lose. Your Google Search Console and analytics data, if you have them, show this quickly.
2. Plan the new structure
Group your services into clear pages, decide what belongs on the home page, and place a contact path on every page. This is also the moment to add what the old site was missing, such as a booking form or a second language.
3. Rewrite and gather content
Old text often describes the business as it was years ago. A redesign is a good moment to rewrite service descriptions in the words customers use, add starting prices and replace stock images with your own photos.
4. Design and build
The new site is designed for phones first, built and then reviewed together through a preview link before anything goes live.
5. Map old addresses to new ones
If page addresses change, every old address that matters should point to its new equivalent with a permanent (301) redirect. Google's guidance on site moves recommends mapping each old URL to the most relevant new one, avoiding redirecting many old pages to the home page, and keeping redirects in place for as long as possible, generally at least a year. This step is what carries your existing search visibility over to the new site.
6. Launch and check
After launch, submit the new sitemap in Search Console, test every form, call button and WhatsApp link on a real phone, and update the website link on your Google Business Profile and social profiles if anything changed.
What you keep
A redesign does not mean starting from zero. If you already own your domain, the new site can go live on the same address, so customers and existing links still reach you. Content that performs well can be carried over and improved. Your logo can stay as it is, or be refreshed alongside the site through our logo and brand identity service if it no longer fits.
What a redesign costs with us
We price a redesign by the size of the new site, using the same fixed packages as a new website:
- Starter: up to 5 pages, delivered in 3 working days. Suits a small site that mainly needs a clear, mobile-friendly rebuild.
- Business: up to 12 pages, with service pages, blog and enquiry or booking form, delivered in 5 working days. Suits most service businesses moving from an older multi-page site.
- E-commerce: an online shop with product management, card payments and shipping zones, delivered in 7 working days.
All packages include VAT and the first year of domain and hosting. The full list is on the website pricing page; for the general picture of one-off and yearly costs, see how much a small business website costs.
Two example redesigns
An accountancy practice in Glasgow has a site from many years ago: one long services page, a contact form that asks for twelve fields and no mobile layout. The redesign splits the services into separate pages, shortens the form to name, email, phone and a message, and redirects the old services page to the new overview. That fits the Business package.
A florist in Auckland has a simple site that works but looks dated and still shows last year's opening hours. A rebuild with new photos, a clear WhatsApp button for orders and the same few pages fits the Starter package. If the florist later wants to take orders online, the e-commerce website package is the next step.
Next step
Send us your current website address and a short note on what bothers you about it on WhatsApp. We will look at the existing site and tell you which package the redesign fits. If you are planning the new structure yourself first, our checklist of what a small business website needs is a useful starting point.