We set up and run the search and map ads that appear when someone types “plumber Manchester” or “nail salon Dublin”. We choose keywords with real buying intent, limit the ads to the area you serve and track calls, form enquiries and WhatsApp clicks. You set the ad budget and pay it straight to Google; our management fee is separate.
Management feeFrom £155 / month incl. VAT · min. 3 months
What's included
From keywords to tracking, every setting has one aim: spending your budget on searches from people who could become customers.
01
The Google Ads account is opened in your name, or you give us access to your existing one. Form submissions, WhatsApp clicks and phone calls are set up as conversions.
02
We focus on searches from people ready to book, buy or ask for a quote, grouped by theme so each ad matches what was searched.
03
Ads show only in the towns, postcodes or radius around your premises that you actually serve.
04
Your Google Business Profile is linked to the account, and a Performance Max campaign aimed at store visits can run across Maps, Search and YouTube.
05
We read the real searches that triggered your ads and exclude the irrelevant ones as negative keywords.
06
Ads written in the searcher's words, sent to pages that continue the same message, with call, location and site link assets.
Pricing
The packages differ in the number of campaigns and languages. The fee is monthly with a minimum term of 3 months, plus a one-off setup fee. The ad budget is paid to Google separately.
Monthly fee
£165 / month incl. VAT
Setup: one-off fee
Minimum 3 months
The ad budget is paid to Google separately.
Ask about this packageMonthly fee
£295 / month incl. VAT
Setup: one-off fee
Minimum 3 months
The ad budget is paid to Google separately.
Ask about this packageMonthly fee
£510 / month incl. VAT
Setup: one-off fee
Minimum 3 months
The ad budget is paid to Google separately.
Ask about this packageBilled monthly, VAT included, minimum term 3 months. The setup fee is charged once. The ad budget is paid to Google separately.
Who it's for
Shops and services without reviews or history on Maps yet, who want to appear for relevant searches from the day they open.
Locksmiths, plumbers, removal firms, clinics and salons whose customers call to book or ask for a quote.
Florists, bakeries, jewellers and event companies that want to stand out around holidays, wedding season or the end of the year.
Businesses already running ads without knowing which clicks became customers, or whose budget goes on unrelated searches.
How we work
We agree which service to advertise, in which area, for which action, and the monthly ad budget.
We find the searches your customers really make and keep the ones that signal an intent to book or buy.
Call, form and WhatsApp conversions are defined first; campaigns, ads and assets are built around those actions.
After Google's review, the ads go live. We adjust keywords, bids and ads based on search terms and conversion data.
Good to know
For a local business, Google Ads is the most direct way to reach someone who needs your service right now. These are the points we pay most attention to when we run campaigns for small businesses.
Google Ads involves two payments. The first is the money that goes to Google for your ads, the ad budget; Google charges it directly to the card in your own Google Ads account. The second is the management fee, the fee for the people who build and adjust the campaigns, which you pay to us. The budget stays entirely in your hands: you can raise it, lower it or pause the ads. A campaign is given an average daily amount; on busy days spend can go above it and on quiet days below, while Google keeps the monthly total within its own monthly limit. That is why it is easier to think about the budget per month.
A hairdresser's customers live and work nearby. We limit ads to a town, a postcode area or a radius around your premises, and use the location option that targets people in, or regularly in, that area.
For most local businesses, the starting point is a Search campaign: a text ad shown to someone searching for your service at that moment. If you have premises customers visit, linking your Google Business Profile and running Performance Max with a store-visit goal is also possible; one campaign then serves ads across Maps, Search, YouTube and the Display Network.
To see which clicks turned into customers, conversion tracking is set up for form submissions, WhatsApp clicks and calls from the ad or from the number on your site. In the UK and the EU, ad measurement relies on visitor consent, so the cookie banner on your site is set up to work with Google's Consent Mode. Tracking then shows which keywords bring enquiries.
The keyword you add and the search that actually shows your ad are often different. A keyword like “plumber” can trigger ads for “plumber jobs” or “plumber salary”. We read the search terms report regularly and add irrelevant searches as negative keywords. This regular clean-up keeps your spend on people who could become customers.
In some cities a business has two groups of searchers who use different languages. We keep each language in its own ad group with ads written in that language and, ideally, a landing page in the same language. A bilingual business website makes this much easier.
Our management fee starts at £155 per month incl. VAT; packages differ by the number of campaigns and languages, and the minimum term is 3 months. The ad budget is not included and is paid to Google separately. If you also want a steady presence on Instagram and Facebook, see social media management. For a closer look at how agencies charge, read PPC management fees. To get started, use the contact page or message us on WhatsApp.
Questions
No. Ad spend goes to Google, charged to the card in your Google Ads account. What you pay us covers setting up and managing the campaigns.
We have three packages, monthly and incl. VAT,: Local, £155 per month (1 campaign, monthly ad budget up to €1,000); Bilingual, £295 per month (up to 3 campaigns, 2 languages); Growth, £510 per month (up to 6 campaigns). There is a one-off setup fee and a minimum term of 3 months. The ad budget is paid to Google separately. Ask about your case on WhatsApp →
It depends on your sector, your area and how competitive the searches are. In the first call we suggest a starting budget for your goal and adjust it with you once the first weeks of data are in. Ask about your case on WhatsApp →
You do. The account is opened in your name with your card attached. We are added as managers, so even if we stop working together, the campaigns, data and history stay with you.
Yes, campaigns can be paused at any time and Google spends nothing while they are paused. The management service itself has a minimum term of 3 months.
If you run one campaign in one town with a handful of keywords and can spare time every week, you can manage it yourself. With several languages, areas or campaigns and no time for weekly checks, handing it to a specialist is usually easier. Ask about your case on WhatsApp →
Let's start
Tell us where you work and which service you want to advertise; we'll talk through a campaign plan and a starting budget with you.
