The short answer: a logo package gives you the logo itself, in colour and in black and white as vector files that work for print, signage, your website and social media. A fuller package adds the colours and fonts that go with it, a short brand guide, a business card and social media images. Our custom logo design packages are free with any of our website packages: Logo, Logo and brand kit and Full identity.
Below is what each part of a logo package is for, and which of our packages fits.
The logo itself, in colour and in black and white
A logo appears in very different places: a shop sign seen from across the street, a small profile picture, a one-colour stamp on a paper bag. That is why every one of our packages includes two versions:
- Full colour for your website, menus and printed materials.
- Black and white for invoices, stamps, engraving and single-colour print.
Both come as vector files, so they stay sharp at any size.
File formats explained
The file format matters as much as the design. Different suppliers ask for different files, and the right one saves a round of back-and-forth:
| File | What it is | Used for |
|---|---|---|
| SVG | Vector: scales to any size without losing sharpness | Websites, sign makers, large print |
| PDF (vector) | Vector, widely accepted by printers | Business cards, flyers, packaging |
| PNG with transparent background | Pixel image without a white box behind it | Social media, presentations, email signatures |
Vector files are the ones to keep safe. A sign maker producing a two-metre fascia needs a vector file; a small PNG enlarged to that size will look blurry. All our logo packages include vector files.
Colours and fonts
A logo comes with a palette: usually one or two main colours and a neutral. Each colour should be written down as codes for screen (HEX and RGB) and for print, so your website, your printer and your sign maker all produce the same shade. The fonts used in and around the logo complete the set; using the same fonts on your website and menus makes everything look like it belongs together.
A short brand guide
A brand guide is a few pages that explain how to use the logo: minimum size, the clear space to leave around it, and the colour and font details. It is most useful when other people work with your logo, for example a printer, a sign maker or whoever manages your social media. Instead of guessing, they follow the guide.
Our three logo packages
All three are one-off, each, free with any website package. The process runs remotely: we agree the brief over WhatsApp or phone, present the concept online and deliver the final files digitally.
- Logo: logo design, colour and black-and-white versions, vector files. Suits a business that needs a clean, professional logo and already knows how it will use it.
- Logo and brand kit: logo design, colour palette and fonts, short brand guide, business card. Suits a business opening premises or ordering print, where consistent colours and fonts matter from the start.
- Full identity: logo and brand kit, social media profile and cover images, post templates. Suits a business that wants its social media profiles to look finished on day one.
Full details and the current prices are on the logo and brand identity page.
How a custom logo is made
The brief. It starts with questions about the business rather than about shapes: what you do, who your customers are, where the logo will appear most and what impression you want to leave. A bakery in Dublin and a removals company in Perth need very different things from a logo, even if both owners say "simple and modern".
The concept. Based on the brief, the logo is designed and presented online. It helps to picture it where it will really be used, on your sign, your business card or a phone screen, rather than judging it on a blank page.
Finishing. Your feedback is discussed, the logo is finalised and the files are prepared.
Delivery. You receive the logo files and everything else your package includes: depending on the package, the colour palette and fonts, the brand guide, the business card and the social media graphics.
Business logo design for different trades
What a logo has to do depends on where your customers meet it. For a café or restaurant, it lives on the shopfront, the menu and takeaway cups, so it must read well from a distance and in one colour. For a tradesperson, it sits on a van, work clothing and quote documents, where a bold, simple shape works best. For a salon or clinic, it appears mostly on screens: the website, booking confirmations and social media, so it has to stay clear at small sizes. Naming these places in the brief shapes the design from the first sketch.
Redesigning an existing logo
If customers already recognise your logo, a full replacement is not always the best move. Often the better route is to keep the recognisable elements and simplify: cleaner lines, a more readable typeface, a mark that works at small sizes. This keeps the familiarity you have built while fixing what does not work on screens and signs.
Logo and website together
A new logo is often the first step before a new website. If both are on your list, plan them together so the colours and fonts flow straight into the site design. Our article on what a small business website needs covers the next step, and how much a small business website costs sets out the budget.
Next step
Tell us your business name, what you do and where the logo will be used most, on WhatsApp. We will reply with the package that fits and the questions for your brief.