Social Media Management Services: your accounts, planned a month ahead

For a café, a barber or a local shop, Instagram is both a shop window and a noticeboard. But when you are busy serving customers all day, regular posting is hard to keep up: the account goes quiet for weeks, then three posts in three different styles appear in a row. Social media management replaces that stop-start pattern with a monthly plan agreed in advance.

How the calendar is built

Before each month begins, we draw up a posting calendar. For every post you see the day, the format (single image, carousel, story or short video) and a one-line description. We build it around what is happening in your business that month: new products, seasonal changes, your own offers. Public holidays, school breaks and local events give the calendar its second layer. The plan comes to you for approval, and only the topics you approve move into design.

A month's content mix

• Products and services: your menu, your products, the work you do.
• Practical information: opening hours, holiday closures, address and how to book.
• Announcements: new products, seasonal menus, events.
• Behind the scenes: moments from the kitchen, the workshop or the salon, and the people behind the business.

The balance depends on the business. A bakery leans on fresh product photos; a barber shows finished cuts and how to book.

Which language should you post in?

That depends on who your customers are. A shop that mostly serves neighbours can post in one language. A salon or restaurant with a mixed clientele can write captions in two languages, or keep the image language-neutral and put both languages in the caption. We decide this with you at the start, and you check any copy before it goes out.

What we need from you

For the plan to reflect reality, we ask you for a few things regularly: upcoming offers, new products, changes to opening hours, and recent photos and videos. You can send them all at the start of the month or as they come, on WhatsApp. Because the work runs in a chat, there is room for last-minute changes even across time zones.

A consistent profile

Visitors don't only look at single posts; they see how your whole grid hangs together. We design posts around your logo colours and fonts. If you don't have a clear identity yet, or every channel uses different colours, sorting out your logo and brand identity first makes the posts easier to design and more recognisable.

Publishing and reporting

We schedule approved content in Meta Business Suite and publish it on Instagram and Facebook on the agreed day and time, set to your time zone. Your profile picture, bio, address and links to your site and WhatsApp are part of the job. At the end of the month we summarise the posts and account statistics and build the next calendar from that summary.

Ad spend is kept separate

Social media management covers planning, designing and publishing organic posts. Money spent on paid ads is not part of the management fee; if you want to run ads, we agree the scope separately. For search ads on Google, see Google Ads management.

Where does your profile link go?

People who arrive from Instagram usually want the menu, the prices or the address. A link to a proper business website puts all that detail in one place. To talk about your accounts, get in touch.